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Michelle’s research 00:58

Examples. So many examples. 08:25

  • “Demographics” folder
  • 美图秀秀 měitú xiùxiù: photo editing app (English name: Meitu Pic)
  • Uniqlo: popular clothing store chain


  • E-commerce on WeChat
  • Business Insider: “WeChat is helping Chinese buy US homes”
  • Tencent, huge internet company
  • QQ, instant messenger platform
  • WeChat has international appeal/international connections
  • Weibo (literally “microblogging”) (often compared to Twitter to make it easier to understand for foreigners)
  • Michelle’s “small data” database, individual assessment, chance of infering something wrong not as high as with big data
  • Fundraising through WeChat is also possible
  • 红包 hōngbāo: “red envelope”, which is used to gift money (esp. on Chinese New Year) to children and unmarried women
  • WeChat described as “China’s homegrown OS (Operating System)”
    • can be used to play games
    • not an OS in the traditional sense, but in the way its used and the broad functions it provides; driving a lot of app development
  • 1.3 billion Chinese: still ~600 million people are still offline (Xi Jinping wants everyone online by 2020)
  • Older phones more prevalent in rural areas, not as many smartphones as seen in urban areas. Worse/no 3G coverage in the countryside?
  • Migrant workers (PIC 1. bunk 2. selfie with bed in background 3. group of people)
    • indicator: bunk beds
    • indicator: gestures




crab legs formed to spell 中秋快乐 (“Happy Mid-Autumn Festival”)


Slightly modified WeChat startup screen



  • ca 48:00

我不年轻了: Obama, Kim Jong Un, Shinzo Abe, Duang


  • 51:40: Escalator memes



  • 53:20 Tianjin explosion: “Pray for Tianjin”
  • “🙏” originally intended as a high five, not hands folded in prayer



  • Michelle enjoys fish pics


  • 520 = 五二零 = wuerling   ~>   woaini = 我爱你

Q&A 1:01:30

Thank you, Sendezentrum!